Archive for November 2008
Networking
The Sydney Business and Technology User Group was on last night at Microsoft headquarters in North Ryde and it was an absolute cracker. Steve Herzberg from NRG solutions spoke about networking (with people, not wires as someone suggested LOL) and Craig Bailey did a talk on Content Management with a demo from Jodie Miners of Angry Koala.
For me the highlight of the night was Steve. I find his talks very interesting and always full of great advice. I think I’m not alone when I say networking generally sucks but Steve turns it into something that I want to do instead of something I have to do.
The most important takeaway for me was the idea that when meeting people go for less but deeper connections as opposed to broad surface connections. We should try to connect and create meaningful encounters with fewer people as opposed to working the room and meeting every possible person for 30 seconds as if the world is going to end. Sow seeds, follow up and build relationships over time. Other great tips included…
- “Turning up is 80%” (Woody Allen quote) – If you don’t get out there you don’t have a chance
- Have a plan
- Link people
- Asks questions
- Remember names
- Be a good listener
- Be able to answer the 4 key questions…
- Your Story
- What you do
- How you help others
- Your unique selling proposition
- Practice your elevator pitch. Suggested structure… I/We help…by…so that..etc..
- I also liked Steve’s ideas for ice breakers during those awkward first moments…
- What prompted you to come along?
- What are you doing now?
- How did you get into that?
One thing for sure this stuff does not come naturally to many people and in an environment of slower growth it’s essential that business people are out there meeting and connecting with people so I fully endorse and recommend Steve’s services if you’re in the market for some business coaching.
